We are funded by passionate individuals and institutions who recognize the need to revolutionize the rice industry by improving the farmers’ welfare. We raised our first investment in 2016 with the aim of establishing a local seed production centre and post-harvest processing centre by 2019. This is built on thorough research of the value chain involving all stakeholders and farmers.
For two years, we experimented with different collaborative approaches to identify models that are culturally appropriate, understandable, and fair to all parties. We do what is right, and bring technology to the ground.
Dependency is the old narrative. Now, we strive for co-dependency and power balance with our partner-farmers. Empowering our farmers and building long-term relationships means that our rice products benefit the consumers, our partner-farmers, and the company. We are changing the supply chain, making it more efficient, equitable, and well-balanced.
By actively participating in upstream activities and product marketing, we close the demand and supply loop, bring our partner-farmers’ produce directly to the consumers.
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